らーめん山頭火

History and development

History of Hokkaido Ramen Santouka

Hokkaido Ramen Santouka

The ramen was first made especially
for families.

One day founder Hitoshi Hatanaka was disappointed in the taste of the ramen he ate at a restaurant with his family after watching the movie "Tampopo," which is set in a ramen restaurant.

His announcement that he was going to make ramen for his family was the impetus behind the creation of Hokkaido Ramen Santouka!

Hokkaido Ramen Santouka

Becoming "the ramen restaurant with
the odd name and consistently full seats"

The restaurant then began to be frequently referred to by television and magazines as "the ramen restaurant with the odd name and consistently full seats."
There happened to be a Taneda Santoka craze at the time, and when the media began covering it, the fire was suddenly lit for Hokkaido Ramen Santouka.
Thin noodles served in a small bowl and topped with roast pork that melts in your mouth and a small, pickled Japanese plum.
Add in a refined soup you can drink to the last drop and it was a brand new taste even for Hokkaido natives.

About this time Santouka's famous "toroniku" (fatty meat) roast port also was invented.
It was created from the desire to give hungry students a chance to eat soft roast pork made from the meat of pigs' cheeks.

Hokkaido Ramen Santouka

The standard: Simple ramen you never get tired of

At the time of Santouka's founding, Hitoshi Hatanaka set a standard of "simple ramen anyone can keep eating forever," including soup you can drink to the last drop and roast pork that tastes like meat.
That is to say, normal, fine quality ingredients carefully prepared to make ramen people can eat for 10 years plus without getting tired of it.
That standard has not changed even today, when Hokkaido Ramen Santouka has expanded to boast many restaurants in Japan and abroad.

Development

  • 1988
    March 10

    The Santouka headquarters store is established in Asahikawa.

  • 1995
     

    The company April Foods is established to expand the number of franchises in earnest.

  • 1999
     

    ab-out co. is established in Sapporo.

  • 2001
     

    It changes its form from a limited company to a stock company.

Related content