One day founder Hitoshi Hatanaka was disappointed in the taste of the ramen he ate at a restaurant with his family after watching the movie "Tampopo," which is set in a ramen restaurant.
His announcement that he was going to make ramen for his family was the impetus behind the creation of Hokkaido Ramen Santouka!
The restaurant then began to be frequently referred to by television and magazines as "the ramen restaurant with the odd name and consistently full seats."
There happened to be a Taneda Santoka craze at the time, and when the media began covering it, the fire was suddenly lit for Hokkaido Ramen Santouka.
Thin noodles served in a small bowl and topped with roast pork that melts in your mouth and a small, pickled Japanese plum.
Add in a refined soup you can drink to the last drop and it was a brand new taste even for Hokkaido natives.
About this time Santouka's famous "toroniku" (fatty meat) roast port also was invented.
It was created from the desire to give hungry students a chance to eat soft roast pork made from the meat of pigs' cheeks.
At the time of Santouka's founding, Hitoshi Hatanaka set a standard of "simple ramen anyone can keep eating forever," including soup you can drink to the last drop and roast pork that tastes like meat.
That is to say, normal, fine quality ingredients carefully prepared to make ramen people can eat for 10 years plus without getting tired of it.
That standard has not changed even today, when Hokkaido Ramen Santouka has expanded to boast many restaurants in Japan and abroad.
The Santouka headquarters store is established in Asahikawa.
The company April Foods is established to expand the number of franchises in earnest.
ab-out co. is established in Sapporo.
It changes its form from a limited company to a stock company.